The idea of healthy vending is not new, but success in the industry is. Most traditional vending operators think healthy vending will fail because they have been doing it the wrong way. To guarantee success in the healthy vending industry, it is necessary to follow these simple 5 rules.
#1 Healthy Vending Machines Must Stand Out
It is impossible to distinguish yourself as a health food vending operator if you operate machines that look like traditional junk food dispensers. If your machine doesn’t stand out in the crowd and scream “I am different!” you will not attract health-conscious customers. Health-conscious customers won’t bother to look in a traditional vending machine because they know there is nothing for sale they will eat. If your machines don’t look fresh, clean, and hi-tech, the health-conscious crowd you are targeting will not give your machines a second look. Spend the money on a new high-tech vending machine, it may cost a bit more get up and running but it is the only way you can expect success.
#2 Don’t Combine Healthy Snacks/Drinks With Junk Food
Hungry people lack self control. A hungry customer may walk towards a vending machine intending to eat a bag of pita chips, but when they get there and see a Twix bar staring them in the face their stomach gets the best of them. There is a reason that millions of dollars are spent every year on junk food marketing, it works! Those TV commercials have conditioned us to believe these items actually make us feel good. 15 minutes after the candy or chips are gone, the customer is filled with regret, and the healthy items are still your machines. Combining junk food with health food will cannibalize your sales of healthy items. Keep them separate for massive success!
#3 Healthy Vending Is About The Experience
Just like a traditional health food store, it is all about creating a higher-end, better experience for your customers. Think of your machines as “automated retail health stores” instead of merely vending machines. Think out of the box when creating your product mix and don’t be afraid to experiment with items that traditionally haven’t been vended. Think about your customers needs and wants and develop a plan to provide these.
Example #1 If your machine is in a gym, think about the people in the gym and their needs: workout towels, water bottles, Mp3 players, protein drinks, Nike + items, recovery tablets, etc. All these items can be vended and will sell to people who are in a gym.